Mumbai: Bottomline Media, a global integrated marketing and talent management firm has once again showcased its creative prowess by bringing together Indian actress Ananya Panday and Too Yumm!, the innovative snacking brand from Guiltfree Industries, part of the RP Sanjiv Goenka Group to introduce their best selling product range, K-Bomb Ramen.
A standout element of the campaign is Ananya speaking in Korean, a first for an Indian actor in a digital campaign. This unique feature not only adds authenticity but also reinforces the product's essence- highlighting the comparison of the hotness of the food. The seamless blend of K-Bomb Ramen’s bold flavours with Ananya’s lively persona has resulted in a captivating and memorable video, setting a new benchmark for brand narrative.
Leading the entire campaign, Bottomline Media oversaw every aspect from conceptualization to scriptwriting, production, and execution. The agency’s comprehensive 360-degree approach ensured that the brand’s vision was brought to life with precision and creativity, resulting in a cohesive and innovative campaign that stands out in the market.
"Thinking out of the box has always been our strength, and creating an engaging campaign for TOO YUMM!'s K-BOMB was an exciting opportunity. Having Ananya speak in Korean allowed us to embrace our creative side while highlighting the explosion of flavours that the product is known for, all while connecting with a broader audience in a fun and dynamic way," quoted Bottomline Media Pvt Ltd managing director and founder Tanaaz Bhatia.
"We're thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of the hot and spicy ramen. We wanted the campaign to leave an effect of the flavours through visual demonstration”, commented Too Yumm! vice president, marketing Yogesh Tewari
Bottomline Media continues to redefine industry standards in creative brand collaborations, consistently producing campaigns that not only capture attention but leave a lasting impact. Their expertise in driving innovation from concept to execution reinforces their position as industry leaders in crafting powerful and resonant brand partnerships.
