Mumbai: XYST, a skincare brand that is FDA-approved and derma-certified, has announced a partnership with e-commerce platforms Amazon, Nykaa, Myntra, and Flipkart. This move aims to enhance XYST’s market presence and supports their goal of achieving 100 crore revenue in the next three years.

This announcement aligns with the growing skincare market in India, projected to generate $9.88 billion in revenue in 2024. XYST’s products have outpaced the industry growth average of eight per cent YoY, and the new e-commerce partnerships are expected to further boost their market position.

XYST co-founder Gunjan Agarwal shared her views on the development saying, “The Indian skincare market is witnessing unprecedented growth and our objective is to align our expertise to supplement this rise with premium products that offer a unique combination of nature and science. XYST is dedicated to offer derma-certified, solution based formulas that deliver visible results. Through this major strategic initiative, our goal is to address the accessibility challenge of clinically proven and highly effective skincare products consisting of safe ingredients beyond urban India, and we hope to impact the broader market favourably soon.”

More of XYST’s expansion plans are already in the pipeline, which are being designed to partner with more mainstream and consumer-focused marketplaces to penetrate key geographies across India, ensuring continued growth.

The brand presently caters to 18-35 age group, irrespective of gender and skin types to drive its mission of transforming the Indian skincare market with premium products. Their derma-certified formulations come from plant extracts, and unique nature-forward ingredients like Cica and Hemp blended into high-performing actives like Hyaluronic Acid, Niacinamide, and Vitamin C in their purest forms. This has helped XYST to foster an intimate connection with its consumers that has ensured a robust growth of the brand since 2022.