Mumbai: OMTV, the leading spiritual OTT platform, today announced the launch of the new campaign #AppSahiSochSahi. The OTT platform has made a mark in a short span of time and is known to spread awareness regarding Indian Santan culture and foster a positive mindset among its viewers.

Our philosophy plays a crucial role in shaping our experiences and overall well-being in today's fast-paced and interconnected world. Keeping this in mind, OMTV has embarked on this new journey and, through this hashtag, will be encouraging individuals to embrace a positive and constructive way of thinking. This movement aims to empower people to cultivate a healthy mindset and enable them in making informed decisions regarding their personal and professional lives.

OMTV Founder & MD Nitin Jai Shukla said, "Right from the inception, OMTV's aim has been to inspire individuals to adopt a positive mindset by focusing on solutions, growth, and gratitude. We believe that by encouraging positive thoughts, individuals can overcome challenges, foster resilience, and lead happier & more fulfilling lives. With this thought, we are kick-starting this campaign and will be leveraging the power of technology and social media to spread this message".

OMTV has been a pioneer in the spiritual OTT space, and its entire content programming is specifically curated to instil positive thinking, building self-awareness and empathy in the minds of its viewers. The focus has always been on showcasing clean content that will motivate viewers to be a better version of themselves. The content presented by OMTV is intended to evoke Garv (pride) or propagate Gyaan (knowledge). They are taking the same approach to the next level with this new campaign which suggests that if you are consuming informative and rich content and are on the right path, your thinking will also be positive.

A vital aspect of the #AppSahiSochSahi movement is cultivating self-awareness and empathy. Soon we will have an AI-generated feature on the App where one can ask questions to Krishna and the answer will be according to Gita teachings. Hence, by promoting self-reflection and introspection, OMTV aims to help individuals develop a deeper understanding of their thoughts and emotions. This heightened self-awareness can improve communication, interpersonal relationships and result in a more compassionate society.