Mumbai: Saatchi & Saatchi Propagate (SSP), the specialist digital agency, has won the digital marketing mandate for Jio-bp, a fuels and mobility joint venture between Reliance Industries Ltd (RIL) and bp.

Saatchi & Saatchi Propagate will be a key partner in helping Jio-bp grow its digital footprint and improve social media engagement as it sets out on its digital journey to build a strong online presence across a variety of channels. Additionally, SSP will oversee Jio-bp's social media and content strategy.

By utilising the potential of digital platforms, Jio-bp aims to engage more customers, reach a wider audience, and provide personalised experiences. Saatchi & Saatchi Propagate brings in its expertise in crafting innovative digital campaigns and their deep understanding of the  Indian market, which will help make a substantial and enduring impact in the digital space.

L&K Saatchi & Saatchi CEO Paritosh Srivastava stated, “We are excited  to collaborate with Jio-bp in realising their ambitious goals for the Indian market. Our  partnership seeks to further accelerate Jio-bp's trajectory in the upcoming years to continue  building on the amazing growth it has demonstrated over the past several years.”

“Jio-bp is working on reimagining mobility in the country and we are thrilled to partner with  them on this transformative journey. Together, we seek to build a seamless digital experience  that resonates with customers, propels the growth of Jio-bp, and paves the path for a new  era of mobility solutions in India,” said Saatchi & Saatchi Propagate executive vice president & business head Prachi Bali.

India's market for fuels and mobility is rapidly growing. It is expected to be the fastest-growing  fuels market in the world over the next 20 years. Jio-bp Mobility Stations are designed to help meet this growing demand and are ideally located to suit customer convenience. They bring together a range of services for consumers on the move – including additivised fuels, EV charging, refreshments & food, and plan to offer more low carbon solutions over time.