Mumbai: Going from a complete no-show for India on day one of Cannes Lions 2023 to bagging 6 metals on day two, could this be considered a silver lining for the country’s advertising fraternity?

Inspite of winning a gold, three silver and two bronze Lions on day two at the international festival of creativity this year, India still lags behind as compared to its performance last year. Last year, on day two, the Indian contingent had made it to 10 metals (combining the seven metals on the first day which included two Grands Prix, and three on the second day).

This year on day two, FCB India bagged the first-ever gold Lion awarded to India in the Industry Craft category for its work titled ‘Untangling the Politics of hair’ done for Stir Magazine.

The agency also won two silver Lions in the Entertainment category – one each for its Chatpat campaign done for SOS Children's Villages, and TR for Teacher campaign done for Navneet.

The third Silver was grabbed by Airtel’s ‘175 Replayed’ campaign created by Leo Burnett Mumbai in the Entertainment Lions for Sport category.

Amongst the bronze Lions for India, DDB Mudra Mumbai garnered a bronze Lion for its Machinegun Mouth campaign done for Battleground Mobile India in the Entertainment Lions for Gaming category.

The second bronze Lion was won by Dentsu Creative Gurugram for its campaign titled ‘The Everything Book’ done for Vedantu in the Design category.