Mumbai: Park Avenue has launched a TVC campaign featuring its newly appointed brand ambassador actor Siddhant Chaturvedi. Park Avenue’s proposition revolves around the idea that we all experience nervousness when attempting something for the first time. To showcase this relatable experience, Park Avenue has partnered with Chaturvedi, known for his charismatic performances.
In a unique collaboration, Chaturvedi not only stars in the TVC but also lends his soulful voice to the captivating song that sets the mood for the ad.
Conceptualised by Wunderman Thompson, the TVC shows Chaturvedi playing the role of a rockstar in a band. However, the nerves get the best of him momentarily, reflecting the inherent apprehension we all encounter when facing new challenges. This is where Park Avenue Fragrance Deo for Men steps in as the ultimate confidence booster.
In this film, the centerpiece is the stage-dive that Chaturvedi makes into an enthusiastic crowd. He is performing in the rock concert quite comfortably but is nervous about his first stage-dive. That’s when Park Avenue gives him the confidence to boldy go ahead and make the stage-dive.
Commenting on the campaign, Park Avenue CMO Pooja Sahgal said, “Our campaign ‘Spray kar, aage badh’ draws inspiration from the insight that everyone, regardless of their background or profession, experiences nervousness when trying something for the first time. Park Avenue Fragrance Deo for Men recognizes the importance of overcoming these inhibitions, enabling men to embrace their ambitions and reach for the stars. The film features a youthful personality like actor Siddhant Chaturvedi, who is not only performing but is also singing, adding a more personalized touch to the campaign.”
Being appointed as brand ambassador for Park Avenue Fragrances, Chaturvedi said, “Park Avenue fragrances are the preferred deodorants of choice for today’s generation. Nowadays, the youth are seeking new things and participating in new experiences. But sometimes they lack confidence or have doubts about taking the first step. Park Avenue Fragrances gives you the confidence to boldly go ahead. I resonate strongly with these values as well – I understand that sometimes you feel nervous before trying something new and you may need that boost or edge to boldly go forth. The brand offers a wide range of fragrances under both the Classic and Signature ranges – I personally prefer the Good Morning aerosol to give me a perfect start to the day.”
The deodorant's unique formulation has captivating fragrances, ensuring freshness and confidence throughout the day. With its refreshing scent, Park Avenue Fragrance Deo for Men helps men conquer their fears and boldly go forth in every situation.
