Mumbai: Public broadcaster Prasar Bharati has earned over Rs 191 crore on Day 2 of the fifth annual 67th e-auction for vacant MPEG-2 slots on DD FreeDish.
According to the sources, 11 channels secured slots on the second day; six in the Bucket A+ category (Hindi GEC) and five in Bucket A category (movie channels). The reserve prices for Bucket A + and Bucket A were Rs 15 crore and Rs 12 crore, respectively.
As already reported, The Q, Dangal, Shemaroo TV, Manoranjan Grand, Manoranjan TV and Big Magic bagged slots in the Hindi GEC category. The highest bid in the category was placed at Rs 17.9 crore. Prasar Bharati is believed to have collected more than Rs 100 crore from this category. There were six slots in this category.
In the Bucket A category, the public broadcaster has earned more than Rs 85 crore. Star Utsav Movies, B4U Kadak, B4U Movies, It's Colors Rishtey Cineplex Superhit and Dhamaka Movies B4U have secured the slots in this category. The highest bid for this category was Rs 17.5 crore. The category had six slots. Bidding for this slot will take place on Wednesday.
