Mumbai: Tata Play Binge has announced another OTT partner integration to the platform, facilitating availability, accessibility, and affordability for OTT consumption. Tata Play Binge now offers ReelDrama, an OTT platform for bespoke Assamese content.
With its extensive partnership deals with 18 OTT apps, Tata Play Binge aims to present viewers with compelling content from all major and regional players across the country in just one click, expanding its regional offerings. The platform hosts an extensive library of movies, TV shows, web originals, and live sports all under one roof, with 18 apps under one roof.
ReelDrama, the most recent addition, is a homegrown Assamese OTT platform known for bringing Assamese culture to life through entertainment and education. Celebrated Assamese titles such as Rhino Express, Fisaa, Trojan, Ratnakar, Tomar Opekkhyat, and others, as well as 'snackable entertainment' in the form of short form videos ranging from music to poetry, stand-up comedy to cooking, devotional shows, and so on, will now be available to Tata Play Binge subscribers.
Commenting on the addition of ReelDrama, Tata Play's chief commercial and content officer, Pallavi Puri said, “One of the ideas behind Tata Play Binge is to bring to the fore diverse content from various cultures of India into the mainstream. ReelDrama’s content slate consists of Assamese cult movies and new-age cinema from the region, which we believe will add another flavor to the entire offering of Tata Play Binge.”
ReelDrama director Kuheli Dasgupta said, “The objective of ReelDrama is to provide an alternative platform for talented Assamese filmmakers to showcase their craft to a larger section of Assamese- speaking viewers. The association with Tata Binge will aid our effort to reach out to a wider audience, not only in Assam but also in the entire country.”
ReelDrama will join the band of most popular OTT platforms on Binge like Disney+ Hotstar, ZEE5, SonyLIV, MX Player, Voot Select, Lionsgate Play, Hoichoi, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, Curiosity Stream, EPIC ON, and DocuBay. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and single user interface.
