Mumbai: Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm's OTT Video Market Tracker. The research firm reports that 83 per cent of broadband households have at least one OTT service, with 23 per cent having nine or more OTT subscriptions.

Parks Associates noted that Netflix is not ranked first in the Top 10 US Subscription OTT Video Services for the first time in the report's history. The firm's research shows Prime Video has surpassed Netflix in the number of paid subscribers. Also in 2022, Peacock entered the top 10 list for the first time, while Showtime moved off the list.

The others in the top 10 in order are Hulu, Disney+, HBO Max, ESPN+, Paramount+, Apple TV+, Peacock, and Starz.

"Streaming services are introducing new content, services, and partnerships that are changing how consumers interact with video. Netflix's ad-supported plan gives the company a way to win back subscribers who left over high subscription prices. It also gives Netflix a path to creating unique accounts for those who have been content to share passwords with friends and family in the past. It's an exciting time to track these services, with lots of disruption and change," said Parks Associates VP of research Jennifer Kent.