Mumbai: Viacom18 has announced the appointment of Rajaraman Sundaram as Colors Tamil business head.

In his new role, Rajaraman will be responsible for scaling up the overall business strategy and invigorating the operations of the channel. He will be reporting to Viacom18 head of regional entertainment (Bangla, Odia, Tamil and Gujarati clusters) Rajesh Iyer.

“Since launch of Colors Tamil, the channel has been on an exceptional journey - being the youngest challenger brand in a region that is known to be India’s most rewarding regional broadcast market,” said Rajesh Iyer. “Having built a distinct identity for ourselves, we now look forward to kickstart the next phase of our growth. Raja, with his extensive experience across the entire value chain of broadcast entertainment, is aptly suited to lead Colors Tamil into its next phase.”

Rajaraman comes with over two decades of industry experience in broadcast media bringing a wealth of experience, insight and gravitas. A seasoned leader, he has held various roles including as Asianet Star Communications business head of Malayalam cluster, and as Hathway Cable and Datacom Ltd COO. He has also had astute credentials of leading teams at NDTV Imagine, Star India and Vijay Television.

“I am elated to join the leadership team at Colors Tamil,” said Rajaraman Sundaram. “Colors Tamil has been a pioneer in bringing breakthrough content that continues to engage and entertain Tamil viewers across the globe and I’m looking forward to strengthening the channel’s overall value proposition and drive it to greater heights.”