MUMBAI: Martech start-up Wondrlab has appointed Jateen Kore as its digital head. He will be based in Mumbai and report to Wondrlab co-founder & managing partner – content platform Rakesh Hinduja.

Kore joins from IDFC First Bank where he was the head – digital marketing. At Wondrlab, he has been tasked with setting up the digital practice and bringing forth the agency’s platform-first approach to help brands win on digital.

"Jateen’s experience straddles the entire digital funnel; his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce and martech best practices. His diverse skill-set and deep understanding at top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners," Hinduja said.

“The opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment my experience and contribute to the success of brands across categories. I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here," Kore added.