MUMBAI: To celebrate women artists across the globe, Spotify is creating its first-ever ‘International Women’s Day Global Campaign”, which will honour female voices in the audio industry by putting the spotlight on the female artists reigning on the platform. The campaign will be supported by hashtags like #musicneedswomen, #podcastsneedwomen, and #audioneedswomen. 

Elaborating the idea behind the campaign, Spotify shared in a press statement that in the US  25 per cent of the women say they’re often the only woman in a recording studio and less than 1 per cent of the charted songs were written by women only. “While these are numbers from the US (highlighted in Spotify commissioned USC Annenberg’s third annual report on the music industry), statistics across the world, including India, are likely to be similar,” read the statement. 

Highlighting the top female voices in India on its platform, Spotify shared that singer Neha Kakkar takes the number one spot, with Saki Saki (Batla House), The Hook Up Song (SOTY2), and Hauli Hauli (De De Pyaar De) being her most popular tracks. She has currently over 3.7 million monthly listeners on Spotify. Following her are Shreya Ghoshal, Asees Kaur, Dhvani Bhanushali, and Tulsi Kumari. 

Globally, Billy Eilish of the Bad Guy fame reigns not only female artists but is also the top artist of this year. Eilish has more than 10.3 billion all-time streams, and more than 60 million monthly listeners. Taylor Swift is up second, followed by Ariana Grande, Halsey, and Camila Cabello.