MUMBAI: Perfect octave Media has partnered with some cultural music festivals to telecast Indian classical music on Insync TV channel. The content will also be launched in the Insync’s digital app soon.

Insync has partnered with Melodic Rhythm's by Pt. Vijay Ghate - The prestigious programme held at the Balgandharv, Ram Mandir at Pune; Gimar Mahotsav 2019 - An annual festival at Junagadh, Gujarat and Sangeet Samaroh 2019 - Curated by Bharatiya Vidya Bhavan at New Delhi.

“This adds tremendous value to our existing propriety content and will bring new sponsorship support for the channel. It will also help in our endeavour to bring varied talent in the region of Indian classical music for our viewers across the globe,” the company said in its BSE filings.

Perfect-Octave launched India's first ever 24X7 classical music based on television channel ‘Insync TV’ to showcase Indian classical and other music genre such as ghazal, sufi, fusion, spiritual, music education, dance & also western classical and world music. The channel is visible on all major digital cable networks across India reaching 30 million Indian households.