MUMBAI: Senco Gold & Diamonds, one of the largest jewellery retail chains of India, launched a special ‘PRIDE Collection’ as a gesture of support for the LGBTQ community.

A unique fashion show titled “Sphulingo - Freedom of Expression” with a group of transgender men and women led by well-known professor (college principal) & LGBT activist Dr Manabi Bandyopadhyay dressed as mythological characters from Indian epics, sashayed down the ramp at Senco Gold & Diamonds’ Mega Shop on CIT Road in Kolkata. 

Senco Gold & Diamonds executive director Suvankar Sen said, “We have launched our Pride Collection in honour of the LGBT community, especially the transgender women on the occasion of Pride month. Many of these women have striven hard to achieve what they have in our society despite the odds stacked against them. We salute them and their indomitable spirits through this fashion show. The Pride collection, immaculately crafted and designed, would appeal to all sections of buyers we cater to with different varieties that we offer from our stable.”

The Pride Collection consists of uniquely designed gold and silver pendants named Trans Hearty, G-Rex and Less More.