MUMBAI: When you are itching to leave your mark on the world, the best way to do so is to turn entrepreneur. Give to the winds your fears, and take the plunge. With resolution as your motto, go ahead and do it.
And, what if you fail? Well, you get up and begin again! It’s not how many times you fall, but how many times you get up that makes you a success.
At least, that’s what Shwetank Pandit and Yash Vardhan believe in and they have fulfilled that belief by setting up a digital agency called The Automobile group.
Its focus: transform how automobile brands connect with their audiences. By partnering with leading auto aggregator platforms and leveraging targeted digital campaigns, the agency says it will help auto companies to drive visibility, engagement, and measurable results.
“It’s a New Year. It’s a new era in automobile advertising,” said Yash on Linkedin.
“Both Yash and I have been friends for 10 years or more. The agency is built on the foundation of that friendship that combines trust, passion, and innovation to create an AI-driven platform that delivers results,” added Shwetank.
Both said that The Automobile group is “a first-of-its-kind performance network designed to revolutionise how automobile brands connect with buyers. In an industry where precision and impact are everything, we’re here to help brands accelerate their reach and drive measurable outcomes.”
Their entrepreneurial initiative is based on such a solid idea and need that the duo found their initial investors within a month and they already have their first round money in their bank account.
The two have divided their co-founder responsibilities amongst themselves: while Shwetank is charge of delivery, Yash has taken on the responsibility of the business.
Shwentak has close to 18 year of learnings in the digital world having worked for Tangence Solutions, Tyroo, Cardekho, Kinesiz Media, and Convertup Media either in mobile advertising or on ad networks or in media sales and planning.
Yash too has got his hands dirty in digital media with stints in Digifish3, SilverPush, Convival Cords, ConvertUp Media, Moca Technology and click2commission over his eight year career.
Their well-rounded exposure to the RoI driven world of performance marketing is what gave them the confidence to cobble together their start up.
Making a solid pitch to potential clients both Yash and Shwetank said: “As you (CMOs, digital marketing heads and media agencies) gear up to make 2025 a breakthrough year for your brand, The Automobile group is your partner in driving growth. Whether you’re launching a new model, boosting brand awareness, or optimising digital campaigns, we’re here to turn your vision into reality.”
Will the automobile marketers help turn Shwetank and Yash’s vision into reality?
