MUMBAI: Future Consumer Ltd (FCL) launched braille friendly packaging for its body wash brand, ThinkSkin with Ajay Kumar Reddy, Captain of Indian Men’s Blind Cricket Team on World Braille Day.

Priced at the rate of a soap, ThinkSkin is a contemporary body wash brand that aims to upgrade customers from using soap to body wash. The launch of braille packaging is in line with the company’s vision of representing FMCG 2.0 industry and empowering the consumer experience.

Future Consumer managing director Ashni Biyani said, “As a FMCG 2.0 company, we offer innovative products that make life easier for our consumers. Braille packaging is a small step towards assisting the visual impaired in their daily routine. As a brand ThinkSkin empowers consumers to upgrade to body wash at the price of the soap. We will soon introduce never seen before innovation in product and packaging that will take consumer experience to the next level.”

Future Consumer head – home and personal care Keshav Biyani said, “Advancements in technology gives us an opportunity to experiment not only with the core product but also with the packaging. Braille friendly products is just the tip of the iceberg. In the months to come consumers will experience products that will have a unique differentiation from what is currently available in the market.”

Staying in line with its inclusive approach, FCL will soon be launching more braille friendly products in various other categories like spices, sauces, and multiple home care products. Crafted for the visually impaired, Braille Packaged body washes will be available at Big Bazaar, Big Bazaar GenNXT, Nilgiris, Heritage and Easyday stores in the country.