MUMBAI: A study done by Punjab University’s department of psychology, stated that a staggering 77 percent of school children in India reported being a victim of online or offline bullying, compared to 50 percent in the UK and 65 percent in France. Children being bullied in their formative years is a very grave issue that often tends to affect their mental health. If left unattended, the effects can damage the overall abilities of the child for the rest of his/ her life. October being the Anti Bullying month, Nickelodeon under its ‘Together for Good’ campaign will spread awareness about the issue of bullying in schools. It will educate people about what constitutes bullying and what action kids should take to avoid the same.

With the help of its digital and social media reach, the channel aims to encourage children to speak up and talk to their parents or mentors if they were or are being bullied. The campaign is curated with interactive pictures where Superkid-Shiva champions how to stand up against bullying in different environments. Daaduji - our newest IP also gives out lessons of how bullying can be curbed and creating a safe environment for kids.

The ‘Together For Good’ campaign was introduced earlier this year with the thought of ‘Say No to Fear and Yes to Safety’, reaching out to 40 million viewers with friendly yet informative videos. This initiative has received heaps of praises from the media fraternity, industry honchos, Bollywood and TV celebrities who’ve also spoken against bullying and promoting child safety.