MUMBAI: Even as Bigg Boss 12 continues to thrill viewers of Colors, the channel is all set to launch a historical saga, Daastaan-e-Mohabbat Salim-Anarkali produced by Writers Galaxy Studios. The show will premiere on 1 October 2018, Monday to Friday at 8.30 pm.
The show is about the love that shook the foundation of the Mughal empire, a timeless romance of a young crown prince and a beautiful courtesan. The show is presented by Dabur Red Paste and is powered by MDH Deggi Mirch.
Viacom18 CCO Hindi mass entertainment Manisha Sharma said that since it is a daily show, it will have at least 200 episodes. The show recounts the epic love story of prince Salim who is in love with a kaneez, Anarkali. “This show is sure to grip the viewers as it is a portrayal of an era that we have grown up both watching and reading about,” she said.
Writers Galaxy founder Anirudh Pathak said, “We decided to bring this show because it has been ages that no one has explored this story. With advanced technology and great creativity, we are looking forward to giving our audience a cinematic experience.”
Bollywood’s Omung Kumar has created the set. The set spreads over 1 acre of land and boasts of a lavish darbar, a royal bedroom and an artistic harem to depict the different scenes of the show. All the costumes have been crafted under designer Nidhi Yasha’s guidance that best highlights the culture of this period drama. More than 200 people are part of the crew.
It is remained to be seen whether the new show is able to create a buzz in the market as compared to the other players that are airing different shows in the same time band. Colors is no stranger to historical dramas having previously aired Chakravartin Ashoka Samrat and Veer Shivaji. The historical genre is one that most GECs are experimenting with given the advancement in technology.
According to BARC data week 37, in the Hindi GEC (U+R) areas, Colors stood at sixth position with 627968 impressions ‘000s sum. In the rural areas, Colors stood at ninth position with 196563 impressions ‘000s sum. Moreover, in the urban sector the channel stood at third position with 431405 impressions ‘000s sum.
