BENGALURU: The 2018 edition, or the eighth edition of TRA Research’s (TRA) The Brand Trust Report of the most trusted 1,000 Indian brands was released today in Bengaluru by TRA’s Research Director Sachin Bhosle. From over 9,000 unique brands, TRA has shortlisted 1,000 as the most trusted brands by Indians.
Among the top most trusted 20 brands across categories headed by the previous year’s leader Samsung, the first Indian brand to make it to the list is at rank 4–brand Tata. Keeping Tata company is Maruti Suzuki (rank 10), Baba Ramdev’s Patanjali (rank 13), Reliance (rank 14), Bajaj (rank 16) and Godrej (rank 17). Please refer to the figure below for TRA’s Brand Trust Index for India’s most trusted brands.
A TRA release says that The Brand Trust Report 2018, the eighth in its series, is the result of a comprehensive primary research conductedon the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 15,000 hours of fieldwork,covering 2,488 consumer-influencers across 16 cities in India; it generated 5 million datapoints and 9,000 uniquebrands, from which the top 1000 brands have been listed in this year’s report, claims TRA.
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