BENGALURU: Zee Entertainment Enterprises Ltd’s (Zeel) free-to-air (FTA) Hindi GEC Zee Anmol has returned to second place in Broadcast Audience Research Council (BARC) list of top 10 channels across genre in week 11 of 2018 (Saturday, 10 March 2018 to Friday, 16 March 2018). The numero uno position continued to be held firmly by the Sun TV Networks’ flagship Tamil GEC Sun TV. Zee Anmol topped Hindi GECs in the across genres weekly list, BARC’s list of top 10 Hindi GEC for the Hindi speaking (HSM) urban and rural markets combined (U+R) and in rural (R) HSM India. The Balaji Telefilms-produced family drama Kumkum Bhagya and its spinoff Kundali Bhagya, which are aired on Zee Anmol and its older sibling channel and Zeel flagship pay-TV Hindi GEC Zee TV, have helped both channels in upping ratings. In week 11 of 2018, it was Kumkum Bhagya on Zee Anmol that was among the top five most watched Hindi GEC programmes during primetime in HSM (U+R) and HSM (R).
The tri-nation Nidahas Cup in Sri Lanka that India won helped Network18’s (Viacom18) Hindi movies channel Rishtey Cineplex climb four ranks to fourth place in week 11 of 2018 with a 29 per cent jump in ratings. The channel had entered BARC’s weekly list of top 10 channels across genre in week 10 for the first time in 2018 because of the airing of the cricket tournament on it. As can be expected from a cricket crazy country like India, all the top five Hindi movies programmes during primetime in HSM (U+R) and HSM (R) and top four programmes HSM (U) were Nidahas cup matches aired on Rishtey Cineplex.
Now back to the top 10 channels across genre list – one Tamil GEC channel, three Hindi movies channels and six Hindi GEC channels comprised BARC’s top 10 channels across genres for week 11 of 2018. From the networks’ perspective, three channels from Sony Pictures Network India (SPN), two channels each from Star India, Viacom 18 and Zeel and one channel from the Sun TV Network made up the list of top 10 channels across genres.
As mentioned above, Sun TV topped the list with a five per cent increase in ratings of 965.214 million weekly impressions in week 11 as compared to 918.718 million weekly impressions in week 10. The channel also topped BARC’s list of top five Tamil channels in the Puducherry and Tamil markets and as has become a fixed norm, the top five Tamil programmes in these markets also featured on Sun TV during the week under review.
At second place in the list was Zee Anmol with a 14 per cent jump in ratings in week 11 to 812.572 million weekly impressions as compared to 710.540 million weekly impressions in week 10 of 2018. As mentioned above Kumkum Bhagya on the channel helped increase the ratings- in the across genres list and in the HSM (U+R) and HSM (R) markets. Two other programmes that featured on Zee Anmol – Jamai Raja and Ganga were the second and fifth most watched Hindi GEC programmes during primetime in HSM (R).
At third place was Star India’s FTA Hindi GEC Star Bharat with a five per cent decline in ratings at 747.869 million weekly impressions in week 11 as compared to 784.482 million weekly impressions in week 10 of 2018 when the channel was ranked second in BARC’s weekly list of top 10 channels across genre. Star Bharat was ranked second in BARC’s list of top 10 Hindi GECs’ in HSM (U). The channel’s soap Nimki Mukhiya was the fifth most watched Hindi GEC show during primetime in HSM (U+R) in week 11 of 2018.
As also mentioned above, Rishtey Cineplex was ranked fourth in week 11 of 2018 with 727.081 million weekly impressions as compared to 561.702 million weekly impressions in week 10. At rank five was SPN’s women-focused FTA Hindi GEC Sony Pal with a five per cent drop in ratings to 651.791 million weekly impressions in week 11 from 703.488 million weekly impressions in week 10. The channel also dropped a rank in week 11 as compared to fourth rank in week 10 of 2018. Two programmes that featured on Sony Pal- Balveer and CID were the third and fourth most watched Hindi GEC shows during primetime in HSM (R).
Retaining its week 10 rank of sixth in week 11 of 2018 was another Star India FTA channel Star Utsav with a seven per cent increase in ratings. The channel scored 609.783 million weekly impressions in week 11 as compared to 571.358 million weekly impressions in week 10 of 2018. Star Utsav was ranked fourth and third in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) respectively.
With a 10 per cent drop in ratings and a fall of two ranks to seventh place was Zee TV. The channel recorded 606.459 million weekly impressions in week 11 of 2018 compared to 673.040 million weekly impressions in week 10 of 2018. Kundali Bhagya and Kumkum Bhagya were the second and third most watched Hindi GEC programmes in HSM (U+R) and were first and second most watched programmes in HSM (U) respectively when they were aired on Zee TV.
Climbing up a rank to eighth place with a four percent increase in ratings was Viacom18’s flagship Hindi GEC Colors in BARC’s weekly list of top 10 Hindi GECs’ in week 11 of 2018. The channel scored 568.826 million weekly impressions in week 11 to 546.804 million weekly impressions in week 10 of 2018. Colors also topped BARC’s weekly list of top 10 Hindi GECs’ in HSM (U). Its soap Shakti-Astitva Ke Ehsaas Ki was the fifth most watched Hindi GEC programme during primetime in HSM (U).
Entering BARC’s list of top 10 channels across genre in week 11 of 2018 at ninth place was SPN’s Hindi movies channel Sony Wah with 539.103 million weekly impressions. Sony Wah was the second most watched Hindi movies channel in HSM (U+R) and HSM (R), the fifth most watched Hindi movies channel in HSM (U) in week 11 of 2018.
At tenth place in BARC’s weekly list of top 10 channels across genre was another SPN Hindi Movies channel – Sony Max. The channel dropped three ranks from week 10’s seventh place. Its ratings reduced nine per cent in week 11 to 514.705 million weekly impressions from 564.086 million weekly impressions in week 10. Sony Max was ranked third in BARC’s list of top five movies channel in HSM (U+R); topped the list in HSM (U) and was ranked fifth in HSM (R). Noteworthy is the fact that despite cricket being featured on Hindi movies channel Rishtey Cineplex, the Hindi feature film DJ that aired on Sony Max was the only movie that made it to the top five Hindi movies programmes list across HSM (U+R), HSM (U) and HSM (R) – the movie was ranked fifth in BARC’s list of top-five Hindi movies programmes in HSM (U).
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