MUMBAI: Zee Anmol emerged as the leader in the Hindi GEC (U+R) genre dethroning Star Bharat according to Broadcast Audience Research Council (BARC) all India data for week 52 of 2017.
Star Plus came down to fourth position from second position in GEC urban markets this week as compared with week 2. Zee Anmol and other channels, however, retained their respective positions this week in GEC rural markets as against the previous week.
Hindi GEC (U+R)
Zee Anmol garnered the top slot this week with 736,662 impressions (000s) swapping its position with Star Bharat at second position with 691,997 impressions (000s).
Colors retained its third position with 627,061impressions (000s), whereas Sony Pal and Zee TV exchanged their positions to fourth and fifth positions, respectively, with 612,393 impressions (000s) and 605,654 impressions (000s).
Star Utsav, Star Plus, Rishtey, Sony Entertainment Television and Sony Sab retained their sixth, seventh, eighth, ninth and tenth positions with 547746 impressions (000s), 472,073 impressions (000s), 453,939 impressions (000s), 424,273 impressions (000s) and 376,493 impressions (000s), respectively.
Hindi Rural GEC
Zee Anmol, Sony Pal, Star Utsav, Star Bharat, Rishtey retained their first, second, third, fourth and fifth positions, respectively, with 562,416 impressions (000s), 419,826 impressions (000s), 394,693 impressions (000s), 352,927 impressions (000s), 329,434 impressions (000s).
Zee TV, Dangal TV, Big Magic, Colors, Star Plus also maintained their sixth, seventh, eighth, ninth and tenth positions with 238,911 impressions (000s), 236,393 impressions (000s), 166,794 impressions (000s), 163,428 impressions (000s), and 138,850 impressions (000s) respectively.
Hindi Urban GEC
In urban GEC, Colors retained its leadership with 453,621impressions (000s) sum. Zee TV climbed to the second position with 366,742 impressions (000s).
Star Bharat stood at third position with 339,070 impressions (000s). Star Plus dropped down to fourth position from the second position with 333,222 with impressions (000s) as compared with week 2.
Sony Entertainment Television, Sony Sab, Sony Pal and Zee Anmol retained their fifth, sixth, seventh and eighth positions with 304,688 impressions (000s), 281,841 impressions (000s), 192,567 impressions (000s) and 174,245 impressions (000s), respectively.
Star Utsav and &TV also retained their ninth and tenth positions with 153,052 impressions (000s) and 132,949 impressions (000s).
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