HONG KONG: The opening ceremony of Entertainment Expo, Hong Kong this afternoon featured a high-profile cast of officiating guests, including: Paul Chan, Financial Secretary, Hong Kong Special Administrative Region (HKSAR) Government; Gregory So, Secretary for Commerce and Economic Development, HKSAR Government; Margaret Fong, Executive Director, HKTDC; Yang Zheng, Deputy Director-General, TV Drama Department, State Administration of Press, Publication, Radio, Film and Television of TV Drama Department ; Terry Lai, Chairman, HKTDC Entertainment Industry Advisory Committee; and Leon Lai, Hong Kong Entertainment Ambassador. 

Also in attendance were representatives from the organisers and supporting organisations of the 10 events under the Entertainment Expo umbrella, including three founding events and seven core events. The Entertainment Expo continues through 25 April at venues across the city.

The three founding events are: the Hong Kong International Film and TV Market (FILMART), the Hong Kong International Film Festival (HKIFF) and the Hong Kong Film Awards Presentation Ceremony (HKFA); while the seven core events are: the Hong Kong–Asia Film Financing Forum (HAF), the Hong Kong Asian-Pop Music Festival (HKAMF), the IFPI Hong Kong Top Sales Music Award, ifva (Incubator for Film & Visual Media in Asia Festival), the Asian VFX and Digital Cinema Summit, the Digital Entertainment Summit and TV World International Forum.