MUMBAI: Asia Satellite Telecommunications Company Limited (AsiaSat) has strengthened commercial and strategy teams with appointments of Barrie Woolston as the chief commercial officer and Sabrina Cubbon in the role of vice-president, business development & strategy.

On 1 February 2017, Woolston will integrate and lead all sales, marketing and commercial activities of the company. Woolston will lead a strong team that will search to understand and meet customers’ needs, and continue to develop new businesses worldwide.

"I am confident that with an experienced and integrated sales team, Barrie (Woolston) will take AsiaSat’s commercial and customer activities to the next level,” said AsiaSat president and CEO Andrew Jordan said.

“I’m delighted to take up this new commercial role and work closely with our customers and partners to provide enhanced service portfolio that meets customers’ changing needs. I join at an exciting time with the upcoming launch of our new satellite AsiaSat 9 and other new services later this year," said Woolston.

Woolston has 30 years of experience in the Technology，Media，Telecom sectors, with a wealth of solid experience in managing sales teams and driving new business, most recently as Chief Commercial Officer with Encompass Digital Media based in Atlanta, GA, 13 years as Commercial Director of Arqiva’s satellite and media business, and various global sales, marketing, product management and operations positions with leading brands globally.

In the new role, Cubbon will be responsible for developing strategic initiatives to drive company’s business growth.