MUMBAI: Rights holders of the FIA World Rally Championship (WRC), International Sportsworld Communicators, have announced the start of a comprehensive research programme with TNSSPORT.

This will easure all aspects of the Championship, from global television coverage to monitoring partner exposure.

In India, AXN recently started showing WRC action. The WRC is a year-round white knuckle ride in some of the most exotic locations in the world, featuring the ultimate test of both driver and car against the elements.

The research programme includes use of the TNSSPORTs latest brand exposure measurement technology, Sportsi. This will provide the most accurate form of brand exposure measurement available improving both the consistency and quality of data.

ISC MD Simon Long was quoted in an official release saying, "Having looked hard at some competing research agencies and systems, we decided TNSSPORT offered us both a technical and product advantage. TNSSPORT provides an international network and advanced products such as Sportsi, which provide us with new insights into brand exposure measurement. Importantly, this will enable us to provide better information to our commercial partners."