MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has rebranded its Tamil language channel Zee Tamizh as Zee Tamil.
The channel recently sported an all new logo reflecting the color of Manjal (turmeric) and Kunkumam (kum kum), the two most auspicious colors and symbols in Tamil Nadu.
With the re-branding, the channel plans to have a uniform communication across all platforms with better understanding and easy pronunciation of its name thereby enabling the brand building exercise.
Zee Tamil has in its kitty new content offerings like Genes 2, Mella Thiranthathu Kathavu as well as the premiere of Kamal Haasan's movie Uthama Villain.
