MUMBAI: Reliance Broadcast Network Limited (RBNL) has strengthend its team with four new hires.

Manoj Lalwani has been named RBNL network chief marketing officer, whereas Renuka Iyer has joined as network sales & distribution head for RBNL.

Additionally, Amita Srivastava has come on board as national head – account planning for RBNL, whereas Bimal Unnikrishnan has been roped in as creative director for Big Magic.

Lalwani will spearhead the overall marketing function of the network including television and radio, while Iyer will be responsible for Network sales & distribution. Both will report to Reliance Broadcast Network Limited chief operating officer Ashwin Padmanabhan.    

Strengthening the programming team, Unnikrishnan will oversee content creation for Big Magic. Srivastava in her new role will be responsible for account planning for the network.

Reliance Broadcast Network Limited CEO Tarun Katial said, “We are happy to have Renuka, Amita, Manoj and Bimal on board who bring with them a wealth of experience and immense knowledge in their respective domains. Together, we aim to create differentiated and unique offerings for our discerning audience. I am sure that the team will add to existing talent pool and will successfully drive the growth story of the group.”

Lalwani was with VLCC Health Care as vice president - sales and marketing for South Asia,  prior to this.

Spearheading the sales function in leadership positions across digital and traditional platforms for close to 15+ years,  Iyer has been associated with brands such as Zee News, Digital Radio Broadcasting Limited and Homeland Networks (USA). She worked with Zee News for 10 years where she was senior vice president (sales) and with Digital Radio Broadcasting Limited as national sales head before moving to Reliance Broadcast Network Limited.

Unnikrishnan has been an integral part of the television industry with over 20 years of experience. He was senior creative director and a key member of the Dance India Dance franchise. Prior to joining Reliance Broadcast Network Limited, he worked with Big Productions as head of non-fiction. He has also had stints with UTV as senior creative director as well as with Miditech.

With an experience of over 17 years in strategic media planning, Srivastava has managed communication solutions for brands across segments, from cosmetics and auto to finance and hospitality amongst others. Prior to joining RBNL, Srivastava was ZenithOptimedia vice president and was heading the Mumbai branch.