MUMBAI: Star Sports’ Pro Kabaddi League has found many admirers and amongst them is none other than Essel Group chairman Dr Subhash Chandra.
Speaking about Pro Kabaddi League, Chandra said, “Star Sports is doing a great job and is packaging the sport well. It is sports like these, which will make India a sporting nation and not just a cricket nation.”
When asked if Essel Group was mulling at starting something in the league, he said, “I am sure my sports team would be looking at it.”
The second season of Pro Kabaddi League has picked up, not only in terms of sponsorships, but also viewership. According to the TAM Sports analysis, the sport has seen a 60 per cent growth in viewership as compared to the last season for the first 26 matches.
The League, for the first 26 matches, has bagged 1.24 TVR as compared to 0.77 TVR in the last season. What’s more, Pro Kabaddi League season 2 has seen a 13 per cent growth in its average reach as well. This year it registered 4.45 per cent average reach as compared to 3.92 per cent in the last season.
The Time Spent per Viewer (TSV) has gone up from 15.77 in season 1 to 19.91 in season 2.
It can be noted that while in season one Pro Kabaddi League was being telecast on Star Sports 1, Star Sports 4, Star Gold, Star Sports 3 and Star Sports 2, in the second season, it is being aired on Star Gold, Star Sports 3, Star Sports HD2, Star Sports HD3, Maa Movies, Star Sports 2, Plus Suvarna and Star Pravah, thus giving it a larger reach and visibility.
