MUMBAI: Mindshare has appointed Sriram Sharma as leader – south. In his new role, which iseffective from 1 August 2015, Sharma will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region.

He will be operating out of the Bangalore office and will report to Mindshare CEO South Asia Prasanth Kumar.

Sharma comes to Mindshare with over 18 years of experience, having worked across multiple industries like advertising, mobile marketing and branding. Currently with MediaCom, Sharma looks after the business in the Bangalore and Chennai office.

Kumar said, “We are glad to welcome Sriram into the Mindshare family. His motivation and wealth of experience across industries and markets makes him the right person to assist in driving the growth of the agency. For us, South is a very important market and I am confident he will be able to lead the south division to even greater heights.”

Sharma added, “Mindshare represents a new journey for me - new skills to acquire, new people to meet and new challenges to deal with. Mindshare has always been a forerunner in innovation and the adaptive marketing world, and I look forward to working with the impressive Mindshare client roster and scaling new peaks in both the digital and traditional media spaces.”