MUMBAI: Rediffusion Y&R has appointed Pramod Sharma as executive creative director, which is also his second stint with the company. He joins the agency from Soho Square (Ogilvy).

Sharma said, “I had a great stint working with Jauhari and Wadia in Everest. And given the change that is underway in Rediffusion Y&R, the opportunity was one I didn’t want to miss. Jauhari has been like a mentor to me and this feels like coming home for a second innings.”

Rediffusion Y&R president Dhunji S.Wadia added, “We welcome Sharma’s return to our agency. He understands our clients, brands and our work style. We appreciate his work ethic and calibre. And everyone can expect sparkling creative work.”

Rediffusion Y & R CCO Rahul Jauhari said, “It’s great to have him back in the team. His passion for creativity is very well balanced with his understanding of business issues. Sharma comes as a shot in the arm for the creative team in Rediffusion Y&R Mumbai.”

Sharma comes with over 15 years of work experience across agencies like Ogilvy, Dentsu, Percept-Hakuhodo, Everest and DDB Mudra.