MUMBAI: Dentsu Aegis Network has promoted Ted Lim to chief creative officer of Dentsu Asia Pacific excluding Japan. Prior to this, Lim led Dentsu’s creative offering for Southeast Asia. 

Dentsu Asia Pacific (ex Japan) CEO Rohit Ohri said, “Ted has done a great job in building a culture of creativity and innovation in Southeast Asia and will now will bring those skills to an even bigger job across the region. I look forward to working closely with Ted to bring to life Dentsu’s core proposition of Good Innovation outside Japan and in the process, build and enhance our company’s creative reputation.”

Previously, Lim was executive creative director and deputy chairman at Naga DDB Malaysia and chief creative officer at Leo Burnett Singapore before joining Dentsu in 2013.

Lim, who will now work with over 20 offices across 10 countries, said, “Fortune follows fame. Do work that makes our clients and their brands famous, and money will follow.”