MUMBAI: In line with the changing consumer, market dynamics and the imperative need to offer seamless consumer engagement solutions to clients, DDB Mudra Group has realigned its media, OOH, experiential and retail businesses that are offered under the DDB MudraMax brand.

DDB Mudra Group executive director and DDB MudraMax Media (including digital) president Sathyamurthy Namakkal will now additionally take charge of the DDB MudraMax OOH business.

This consolidation bolsters the multi channel media offerings of the group and will help clients benefit with access to the entire gamut of services in data analytics, media planning and buying across all media touch points. Both units have grown aggressively over the past three years and this consolidation is the next step in achieving exponential growth.

DDB Mudra Group executive director and DDB MudraMax head of ideas Aneil Deepak (popularly known as Andee) will now take charge of the DDB MudraMax experiential business as well.

Deepak has taken the lead in delivering path breaking campaigns for clients in the experiential and engagement space viz. Health Cha Shree Ganesh, The Misunderstood Scoreboard, Eye for an Eye. With the experiential business added to his portfolio, the group looks to build innovative and engaging brand experiences that deliver business growth for all clients.

TracyLocke head business and operations Sameer Mehta will take independent charge of the business and will now report directly to DDB Mudra Group CEO and MD Madhukar Kamath. He has been instrumental in delivering technology led solutions for clients to help grow their business in the field marketing, shopper marketing and the retail space.

Kamath said, “Partnering our clients in solving their business challenges and rewarding top performers in the group have always been top priority for us. Realigning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talent in the group grow into positions of responsibility aligned to our constant endeavour of building an agile organisation.”