MUMBAI: Razorfish, known for helping global brands drive business transformation, has appointed Divya Uttam as director - strategy.

Uttam joins from Cheil Worldwide after driving digital transformation journeys for Samsung, Dettol, Jaquar, Aviva, Nicorette, 7UP, DHL, Johnson’s Baby, Wrigley, Dell, Nissan, Volkswagen, Delhi Dare Devils and RCB amongst others.

“Nothing excites me more than decoding the complex digital world for clients, helping the brands to acquire new fans, engaging the existing users innovatively and enabling advocates to spread word of mouth. The opportunity to be part of Razorfish India’s thought leadership team is very exciting. And to be part of one of the most prestigious and innovative global networks a privilege,” Uttam said. 

Razorfish India COO Gaurav Pathak added, “Divya’s incredible blend of a probing and intuitive approach is what we want to bring as an important dimension to our digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings.”

Razorfish India CEO Charulata Ravi Kumar said, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for in addition is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”