MUMBAI: Mindshare North America has appointed Rolf Olsen as chief data officer. Olsen will lead the agency's Marketing Sciences group, a team of more than 70 advanced analytics professionals across North America, and will drive new tools and data partnerships for The Loop, Mindshare's adaptive marketing engine. 

Olsen will report to Mindshare North America CEO Colin Kinsella.

“Data is the lifeblood to a media agency, to turn insights into real-time action, and optimize our clients' media investments. Rolf's not afraid to the push boundaries of what's possible and move quickly on it. He has the kind of grit – the perseverance – that we look for in our talent, and the creative thinking that helps us make media a competitive advantage for our clients,” said Kinsella.

Olsen joins the agency from global digital performance agency iProspect, and has run Marketing Sciences teams across Carat, Copernicus, and iProspect for the past seven years. As SVP, he transformed the capability, leading the integration of several departments to achieve better data management and reporting, and delivering large organic growth. Among other things, he also launched the agency's new reporting and optimization suite. 

“Data and insights are the cornerstones of everything Mindshare does. I'm excited by the great work they're doing across The LOOP and the entire Marketing Sciences team - I can't wait to join in,” added Olsen.