Dhawal Katkar : Brand Manager - Godrej Consumer Products Limited (GCPL)

Name: Dhawal Katkar

Designation: Brand Manager - Godrej Consumer Products Limited (GCPL)

Sun Sign: Cancer, 25th June

Educational Experience
I did my MBA from Symbiosis Institute of Business Management in the year 1997.

Professional Experience
For three and a half years I was with L'Oreal and since the last two and a half years I've been with GCPL. Most of my experience is in brand management.

Job Profile
Brand management, new business development. Scouting for brand takeovers and acquisitions to fuel company growth is the crux of my job profile.

Marketing as career choice
My prior work experience exposed me to part of marketing. I really liked what I was doing and so I decided to make a career in it.

Current Marketing scenario
The current marketing scenario is becoming increasingly complex and challenging due to high competition and more emphasis by consumers on better "value for money" products.

Right and wrong about current marketing scenario
The present day hot topic is wrong advertising - especially the fairness cream fiasco that's going on. I would never like to associate myself with such a problem as NGO's are playing and will continue to play a very strong role in the future in any business.

Five years from now
I see myself continuing in FMCG marketing as I find it very challenging.

Hobbies
Reading and oil painting.

Idea of enjoyment
My idea of enjoyment is to gang up with a few friends; go for a drink, listen to some good music and have a few laughs.