He Takes The High Road - Shashi Sinha

Submitted by ITV Production on Sep 22, 2006

Shashi Sinha -- President, Lodestar and regional media director, FCB Asia-pacific has a clear mindset, maintains lowest common denominator and yet is cutting edge.

Is that all you need to be a leader? Know more from the very intelligent, simple and subtle Shashi in a short and crispy conversation with Nidhi Jain.

@Words that describe you best?.
Transparent and fair.

@How do you perceive life?
Happy, positive, adjusting quickly, independent.

@Journey till Lodestar?Greatly influenced by the outspoken Kurien Varghese at FCB.

@Turning point?
In FCB for 21 years, was not very calculative but worked best on Brands like Amul.

@Philosophies?
Live and let live.

@How do you make the team aggressive /get the best out of people?
I let people put their point of view across.

@Personal strength /weakness?
Strengths - family friends and networking (can't be alone).
Weakness - transparent, with no agendas.

@Handle stress?
Playing sport and watching TV.

@Biz Mantra?
"Value driven"

@Favourite book?
Bhagwada Gita; books by Indian authors.

@Movies?
Of late "Lage Raho Munnabhai".