BENGALURU: Indian company White Horse Network Services floated by P Kailasam has started managing operations at Kasthuri Medias Kannada GEC Kasthuri from 1 November, which is celebrated as Kannada Rajyotsava Day, on a five year lease initially.

 White Horse is responsible for all operations of Kasthuri channel including managing of content and ad sales, except for distribution/placement, which will be handled by the owners of the channel’s team, says White Horse managing director Kailasam.

 Kasthuri Medias has Anitha Kumaraswamy as managing director. Her husband HD Kumaraswamy is the former chief minister of Karnataka. H D has been a noted film producer, distributor and exhibitor in the Kannada film industry before he entered politics.

 “My game plan is to completely revamp the content from the scratch and make it to the top most position with more thrust on contemporary and current subjects,” says Kailasam.

 Kasthuri is placed at number five in terms of ratings among the five channels that make up the present Kannada GEC universe.

 Kailasam a television industry veteran is a post graduate in Economics, a fellow member of the institute of company secretaries, cost accountant and a law graduate. He started his career with Indian Express in 1989 and was a company secretary and finance manager in HCL, Delhi. Later, he joined the Hutichsion Whampoa Hong Kong group in its telecom operations as company secretary and country legal manager. In 2000 he joined the Zee group and exited in the year 2007 as executive VP of southern operations. He joined Atria’s Sunder Raju to form Kable First India. Today, the Rs 700 crore plus Atria is one of the leading MSOs’ and ISPs’ in the areas that it operates.