MUMBAI: British Eurosport has bagged the rights to broadcast the inaugural edition of the Airtel Champions League Twenty20 tournament in the UK.
ESPN Star Sports (ESS) is the global rights holder of the property that will be played in India from 8 to 23 October.
The bipartite agreement is part of a pan-European deal which will also see the event broadcast on Eurosport 2 throughout the continent.
Under the agreement, British Eurosport will have access to the TV, internet, VoD and mobile rights of the event and will also broadcast matches exclusively live on its online service.
British Eurosport director David Kerr says, “Following the acquisition of the US PGA Tour, Golden League Athletics and GP2 series, our UK offer gets stronger and stronger for British audiences and we look forward to welcoming yet more new viewers to the channel.”
ESS MD Manu Sawhney says, "Matching the prestige of the tournament, we are committed to produce and present this global property in the most entertaining and engaging manner to audiences around the world."