Swastik marks 10 years of Siddharth Kumar Tewary's Mahabharat

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Swastik marks 10 years of Siddharth Kumar Tewary's Mahabharat

Launches a digital campaign featuring the unseen pilot and animated avatars of Mahabharat.

Siddharth Kumar Tewary

Mumbai: Swastik Productions, known for bringing Indian mythology and history to the screen, celebrated the tenth anniversary of its magnum opus, Mahabharat. Since its premiere, the series has captivated global audiences with its storytelling and visual appeal.

To mark this occasion, Swastik has launched a digital campaign for fans to relive the magic of Mahabharat. A key feature is the release of the unseen pilot episode on its YouTube channel, offering a look at the early creative vision behind the production.

Additionally, Swastik Productions has introduced animated avatars inspired by Mahabharat characters. These renditions engage younger audiences and connect traditional mythology with modern digital art, fostering artistic engagement with Indian mythology.

The anniversary celebrations culminated in a reunion of the original Mahabharat cast and crew. In an exclusive roundtable discussion with Siddharth Kumar Tewary, actors including Shaheer Sheikh (Arjun), Saurabh Raj Jain (Krishna), Arpit Ranka (Duryodhan), Aham Sharma (Karna), Pooja Sharma (Draupadi), Riya Deepsi (Gandhari), Anoop Singh Thakur (Dhritarashtra), Rohit Bhardwaj (Yudhishthira), Saurav Gurjar (Bhima), and Arav Chowdhary (Bhishma) reflected on their experiences on set, shared memories, and discussed the show's lasting impact. The conversation explored themes of duty, loyalty, and human relationships—elements that resonate with audiences and solidify Mahabharat's status as a classic. These insightful roundtable episodes will be available on Swastik's official YouTube channel, providing fans a glimpse into the world behind the epic.

Adding to the event, Swastik displayed iconic items from the show, such as the crowns, Krishna's flute, Bhima's gada, and the game of chausar. These artefacts showcased the craftsmanship that brought Mahabharat to life and offered fans a look at the dedication that contributed to the show's cultural significance.

On this special occasion, Siddharth Kumar Tewary, the visionary behind Mahabharat, expressed his gratitude: "In 2009, I envisioned creating a grand spectacle that would bring the timeless tale of Mahabharat to life in a way that had never been done before. After years of dedication, in 2013, that dream became a reality. Today, as we celebrate this 10-year milestone, I feel a deep sense of pride and immense gratitude for the love and support we have received from audiences across the globe. Releasing the pilot episode is our way of sharing the origins of this incredible journey with the world. This experience has been a true blessing, and I hope the legacy of Mahabharat continues to inspire future generations.”