MUMBAI: MIPTV 2015 today announces the second edition of MIP DIGITAL FRONTS, the annual international screenings and market for original online video with the confirmation of YouTube, for the second year running, as first Founding Partner. The MIP Digital Fronts will take place during MIPTV from 13-15 April 2015 in Cannes, France.

“The inaugural MIP DIGITAL FRONTS in  2014 offered a unique global platform for YouTube creators, traditional TV producers and film studios to promote their web video talent” said Ben McOwen Wilson, Director YouTube EMEA. “Following the success of this year’s event, YouTube is delighted to be on board once again next year as a Founding Partner.”

“MIPTV  has  been,  for  over  50  years,  the  global  destination  to  produce,  finance, distribute and acquire content from around the world,” said Reed MIDEM’s Laurine Garaude. “With MIP DIGITAL FRONTS, it  has become the  only international digital content showcase and marketplace to produce, finance, distribute and buy original online video.”

Last April, the event saw online content presentations from YouTube, Maker Studios, Dailymotion, Vice and Chipotle and packed showcases from SmokeBomb Entertainment, Vuguru and What’s Trending. Check them out on MIPBlog.  Talent included Chester See, The Young Turks, Mr Stampy Cat, Finn & Jack Harries and many more. For 2015, Reed MIDEM will add a third day of screenings (from two days in 2014), and expects to double the number of content studios joining the-line up.

The MIP DIGITAL FRONTS was created by Reed MIDEM following the success at MIPTV 2013 of YouTube’s original online content showcase. MIP DIGITAL FRONTS are the world’s  first  international  screenings  to  showcase  and  trade  original  online  video programming and web series, in front of MIPTV’s audience of over 11,000 international buyers, producers and distributors, digital strategists, agencies, brands, advertisers and media from the global TV and video entertainment ecosystem.

As a Founding Partner, YouTube will present a showcase of channels and content partners