MUMBAI: Alec Baldwin may well be following in the footsteps of Charles Grodin, segueing from a career as an actor to a gig as a talk show host on an NBC-affiliated cable network. Baldwin is in talks with MSNBC to host a primetime talk show.

According to Mediate, which first reported the Baldwin-MSNBC negotiations, the Emmy-winning actor is eyed for the 10 p.m. hour. Following his seven-year run on NBC's 30 Rock, the network kept Baldwin in the fold with a two-year overall deal inked late last year.

Since then, he was considered for a late-night talk show, with the discussion focusing on Baldwin possibly taking over NBC's 1:35 a.m. half-hour occupied by Last Call With Carson Daly. However, nothing came out of that, and Last Call was renewed for another season. Baldwin has been considered a solid talk show host contender.