NEW DELHI: The fourth edition of the annual film tourism convention IIFTC Locations Show 2016 will take place in three locations – Chennai, Hyderabad and Mumbai – this month.

Organized by the Film Federation of India, the IIFTC Locations Show will to take place in Chennai on 23 February at Crowne Plaza Hotel, in Hyderabad on 25 February at Radisson Blu Plaza and in Mumbai at JW Marriott, Juhu on 27 February.

According to a study conducted by Mercury Integrated Marketing Services, more than 200 Indian film are shot abroad in over 50 countries around the world every year.

IIFTC Locations Show promises to be a grand affair with participation from various Asian, African and European countries vying to garner a larger slice of this ever increasingly foreign shoots market in India.

IIFTC Locations Show 2016 will see participation from some exotic countries such as Kenya, Namibia, South Africa (KwaZulu Natal), Fiji, Spain, Germany, Sri Lanka and Thailand among others.

FFI secretary general Supran Sen said, “Our filmmakers are constantly looking for new and exotic destinations to shoot. At IIFTC Locations Show, FFI will gather the most prodigious Indian film makers and studios under one roof to meet the visiting delegations of tourism and cultural ministries from various countries and states.”

IIFTC director Harshad Bhagwat added, “Films have been one of the most vital motivations for putting a destination on a travel itinerary. Films provide many positive impacts for the destination in terms of economic and cultural value, brand awareness and positive image building. With IIFTC, we aim to create conducive environment for Locations Scouting for creative industries in India as well as a credible B2B platform for film induced tourism promotion.”