MUMBAI: Bombay Velvet has turned out to be the disaster it was predicted to be. From casting Ranbir Kapoor as a Tommy gun totting criminal to the way the film’s promotion was handled, especially the publicity material, went against it. From the film’s posters to promos, nothing inspired viewer confidence or curiosity.

The film’s opening weekend collections are a terribly poor at Rs 15.8 crore. Kapoor has his fan following and, to an extent, so does Anushka Sharma, yet the film failed to garner decent footfalls on its opening day. The emerging word of mouth publicity from those who caught the movie early happened to be so negative that the film failed to better its Friday figures even on Saturday, which is a normal trend howsoever bad a film may be. It is strange that thanks to social media discussions, those who still went to watch the film thereafter did so mainly out of curiosity as to what was so wrong with this film?

On the other hand, Piku is going great guns. Having had a lukewarm response with the opening day reporting a mere Rs 5.32 crore, the film went to double its opening day figures with Rs 11.2 crore on its first Sunday and continued the good run through the rest of the week till Thursday to put together a first week tally of Rs 41.42 crore. The film added another Rs 14.6 crore for its second week to take its 10-day total to Rs 56.02 crore.

Kuch Kuch Locha Hai saw poor collections of Rs 3.55 crore for its opening week.

Gabbar Is Back held well in face of little opposition and managed to collect a handsome Rs 18.1 crore in its second week to settle at Rs 74.5 crore after its second week run.

Margarita With A Straw added about Rs 15 lakh in its fourth week to take its four-week tally to Rs 5.95 crore.