MUMBAI:  She’s young,  she’s smart and she’s made a mark in the digital world. Digital marketing and communication specialist Apeksha Harihar has taken on a new role as organisation change management & communications manager at HCL Tech. 

With over six years of experience in digital content creation and marketing, Apeksha brings a wealth of expertise to the position, including skills in change management, stakeholder analysis, and strategic communications.

Apeksha, a graduate of Jai Hind College with a bachelor's degree in mass media (journalism), has an impressive career trajectory. She served as the editor of Social Samosa, India’s leading online social media marketing publication, and has spearheaded digital strategies for prominent brands like Pepsi, HDFC, and Nestlé. Her portfolio includes roles in social media marketing, website transformation, and digital project management in India and Germany.

In her new role at HCL Tech, Apeksha will lead change management initiatives, craft communication strategies, and align program activities to drive organisational transformation. Her recent experiences include sales and CRM at Tebubio and website migration projects with Media Kanzlei.