Mumbai: Spykar, Indian denim brand has become the associate gold sponsor for the upcoming India tour of Sri Lanka, commencing on 27 July 2024. This partnership celebrates the shared spirit of the young and restless, defining both Spykar and cricket fans across the country. Spykar stands amongst these passionate fans to ignite this enthusiasm and celebrate the exceptional talent on display.

Following India's historic win at the ICC T20 World Cup in the USA, the eagerly awaited series will feature a lineup of T20s and ODIs, running from 27 July to 7 August 2024. The series is set to captivate a massive audience, with expected viewership between 180-220 million, uniting cricket lovers from both nations in a shared passion for the sport.

We're delighted to be the Associate Gold Sponsor for the upcoming India-Sri Lanka series," said Spykar co-founder and CEO Sanjay Vakharia. "This partnership goes beyond just a sponsorship, it's a celebration of our shared love for this incredible sport, a passion that ignites the young and restless spirit in India. We're excited to connect with cricket fans on a personal level through this electrifying series."

"It's great to see a fashion brand like Spykar partnering with the upcoming India Tour of Sri Lanka. I am confident that this association will help the brand connect with its target audience. Sports and fashion always complement each other, making this an ideal collaboration," said Sri Lanka Cricket head of marketing Upul Nawaratne Bandara.

This historic series marks the debut of new coaches, Gautam Gambhir for India and Sanath Jayasuria for Sri Lanka. The T20 Internationals will be held at the Pallekele International Cricket Stadium, while the ODIs will take place at the R Premadasa Stadium in Colombo. This is a series that cricket lovers wouldn't want to miss, and Spykar, the associate gold sponsor, is thrilled to be a part of this incredible journey.

Spykar invites cricket enthusiasts to witness an exceptional series filled with exciting moments and exceptional athleticism. As a leading fashion brand, Spykar is dedicated to delivering vibrant and trendy apparel that is perfect for fans cheering on their favorite teams.