Mumbai: Vodafone Idea on Thursday appointed Shabnam Syed as executive vice president of postpaid marketing as the telco looks to increase its focus on bringing high value customers to its network.

Prior to joining Vi, Shabnam was with GoAir as vice-president- marketing and ecommerce.  Syed has more than two decades of expertise in advertising and marketing technique, digital advertising and marketing and analytics and model administration amongst others.

“We’re delighted to welcome Shabnam Syed at VIL as EVP Submit Paid Advertising and marketing. Shabnam Syed brings huge expertise throughout diversified business segments which is able to assist us curate services for our published paid buyer base. Previous to VIL, she was VP–advertising and marketing and Ecommerce at Go Air,” Vodafone Idea announced on its LinkedIn page.