MUMBAI: Snapdeal has appointed Idi Srinivas Murthy as senior vice president – marketing. 

Murthy joins Snapdeal after marketing stints in companies like The Coca-Cola Company and GlaxoSmithKline.

Sandeep Komaravelly, who spearheaded Snapdeal’s marketing function for five years, has moved to another strategic leadership role within the company.

Murthy said, “I am extremely excited to be a part of the young, energetic and dynamic team at Snapdeal. The company is creating the largest digital commerce ecosystem in the country and I believe that this is where New Age Marketing will be invented. I look forward to being a part of building an iconic brand in India for India and making Snapdeal’s vision of creating life changing experiences for buyers and sellers a reality.”

His last role was at GlaxoSmithKline (GSK), where as regional director, marketing – Africa based out of Johannesburg. He spearheaded GSK’s portfolio expansion, innovation, and consumer and medical marketing across 44 countries. Murthy’s work has also been recognised with multiple industry awards. In 2009, he featured in Brand Equity’s Indian Marketers League which covered the country’s brightest marketers. 

At The Coca-Cola Company, he worked across different roles in marketing and operations. There, in his last role as marketing director India + South West Asia BU, he was responsible for leading Sprite to the number one beverage brand in the country. 

“We are very excited to have Srinivas join the Snapdeal family. He comes with rich experience in leadership roles across various markets and I am sure his vast knowledge will add tremendous value and further fuel the Snapdeal growth story,” said Snapdeal co-founder and CEO Kunal Bahl.