Mumbai: In a significant career advancement, Saumya Tandon has officially announced her appointment as marketing head for KFC at Devyani International.
In her LinkedIn announcement, she stated, "I’m excited to share that I am taking on the role of marketing head for KFC at Devyani International".
Tandon brings over five years of experience with Devyani International, having previously served in several capacities within the Pizza Hut franchise. Most recently, she held the position of Deputy General Manager of Marketing, where she played a crucial role in the development and execution of strategic marketing initiatives, thereby contributing significantly to the brand's growth across India. Her responsibilities encompassed driving annual marketing calendars, planning for new store openings, and cultivating partnerships with key aggregators.
Prior to her tenure at Devyani International, Ms. Tandon served as Senior Manager of Marketing at Viu India, where she specialized in social media and digital marketing strategies. Her diverse skill set and extensive experience position her well to lead KFC's marketing strategies in a competitive and evolving market landscape.
In her new role, Tandon is expected to enhance brand visibility and drive customer engagement for KFC, leveraging her expertise to implement innovative marketing initiatives. Her career trajectory reflects not only her accomplishments but also broader movements within the marketing sector, where strategic thinking and creativity are increasingly vital.
With Saumya Tandon at the forefront of KFC's marketing efforts, the brand is poised for a promising future, marked by innovative strategies and enhanced customer connections.
