MUMBAI: Razorfish India has roped in Bharatesh Salian as its vice president and head of strategy. He will be based out of its Mumbai office. 

“With a strong technology background and in-depth understanding of brands and consumer behaviour to boot, it is a unique combination that is not easy to come by,” said Razorfish India COO Gaurav Pathak.

He added, “His more than 14 years of rich experience in mobile, digital and social media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation.”

Prior to joining Razorfish, he was with VivaConnect as chief strategy officer where he worked with clients like BJP, GSK, Google and Tata Motors. In his tenure at TechShastra, he developed innovative solutions for Unilever, Pepsi, Nescafe, Zee TV and Network 18 amongst others.

A recipient of the ‘Innovative Leader Award’ at Indira International Innovation Summit, January 2013, Salian said, “Razorfish has always been known to be at the cutting edge of technology blending creativity, media and technology seamlessly. Its philosophy of world changing ideas and business transformation resonates with my own ambition of being at the forefront of India’s digital transformation.”

Razorfish India CEO Charulata Ravi Kumar informed, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”