Mumbai: Product engineering and lifecycle services company QuEST Global on Thursday announced the appointment of Yumi Clevenger-Lee as global chief marketing officer (CMO). She will be based out of Connecticut, USA, and will report directly to QuEST Global, chairman & CEO, Ajit Prabhu.
Yumi will be responsible for marketing strategy, brand positioning, advertising, and corporate communications to build the QuEST brand across geographic regions, industry verticals, and services, said the company in a statement.
A marketing veteran, Yumi joins QuEST Global with 17 years of experience in consumer-packaged goods. Her vast marketing experience includes new product innovation, reinventing brands through purpose, developing engaging campaigns and creating new communication and business models. With her marketing expertise, she has built many well-known brands around the world including S Pellegrino, Perrier, Cheerios, and Green Giant.
Extending a warm welcome to Yumi on joining QuEST, Ajit Prabhu said, “She is known as a passionate brand builder who has been instrumental in developing strategies that have helped organisations accelerate growth. I believe under her able leadership and in-depth understanding of marketing; we will be able to further strengthen the QuEST brand and drive growth across our engineering services portfolio.”
Yumi has robust global experience spanning her career. Before joining QuEST, she was the executive vice president and chief marketing officer for Nestle Waters North America, where she was responsible for a $4.5 billion portfolio of 16 brands. Previously, she served as the director of marketing for the Latin America region of Cereal Partners Worldwide (CPW), head of innovation globally based in Switzerland for CPW, and led the Cheerios brand for General Mills Canada.
Commenting on her appointment, Yumi said, “QuEST has an excellent track record of helping its clients reinvent their businesses through innovation. With a strong vision to build solutions that advance the way we live, work, travel, and engage with each other, I look forward to helping QuEST strengthen its global leadership to be both a force for growth and a force for good.”
