MUMBAI: Mogae Media has got on-board research and media veteran Prashant Sanwal to head its analytics unit - Incelligence. He will be based at the company’s Gurgaon headquarters.

Mogae executive director Tanya Goyal said, “He brings a lot of experience in real media analytics.”

The Incelligence group at Mogae will soon be releasing India’s first ever compendium of consumer infographics on the mobile market.

Sanwal has diverse professional experience and his career has evolved from heading functions like marketing and research to business units with P&L responsibility.

An alumnus of FMS, Delhi, Sanwal has worked at companies like Lowe Lintas as head of strategic planning, Pathfinders India as head, Sony Entertainment Television as VP programming and marketing, Sony Max as business head, Zee Alphas as business head and TV Today Network as head of strategic planning, marketing and research.

Currently Mogae has a team of 15 trained analysts who mine and interpret real-time usage data, especially at Airtel. 40 new recruits from IIT Kharagpur, IIT Kanpur, IIT Roorkee, BITS Pilani, Delhi School of Economics, IIM Shillong, IIM Kozhikode, IIM Indore, IIM Rohtak, XLRI and other leading B-schools joined Mogae earlier this month, and will be based at its Delhi, Mumbai and Bangalore offices. Many of them have been assigned to Incelligence.